The best part about moving parent communication online is that you can track who visits and reads the website. We never could do that when we sent the paper copy home in student backpacks. A great way to 'sell' teachers on moving to communicating digitally is to embed a stat counter on the site so they can see that people are visiting and reading.I can't agree with him more. It is so motivating to see that people actually are reading what you put out.
I use clustrmaps as a quick visual. This world map gives you a global glimpse of who is stopping by your site. I also use stat counter. It gives me information I didn't know I wanted. I can see how many people visited on a given day, what cities they came from and how much time they spent on the site.